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Showing posts with label Secret. Show all posts
Showing posts with label Secret. Show all posts

Friday, August 31, 2012

Marketing Secret - Be a Name Dropper


What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood...he said he'd be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells.

Imagine if you had the power of these names promoting your business: Wayne Gretzky, Lance Armstrong, Venus Williams, William Shatner or Celine Dion. Some companies paid millions to associate their products with these names. Why? Because there is something special in a name. A name conveys credibility, acceptance and emotional hunger. I want to be like him or her.

"I don't know the key to success, but the key to failure is trying to please everybody." Bill Cosby

Canadian universities figured this one out. They sold the marquee for their business schools to business names: Ivey at University of Western Ontario, Asper at University of Manitoba, Molson at Concordia University, DeGroote at McMaster University, Schulich at York University and Rotman at University of Toronto. The universities got two things from this association with successful business names. They got millions of dollars and they got the prestige of associating with the successful business name.

"What the Rotman School is doing may be the most important thing happening in management education today." Peter F Drucker

Of course associating with any name could carry a risk. Take the time to understand the character of the individual and culture of the organization. Due diligence might save you some embarrassing harm. But national and international stars can be expensive. If you are paying for endorsement consider regional or local sports celebrities.

The safest names to associate with are dead people. The longer they have been dead - the better. Their history is written and it is not likely someone will dig up new dirt on them. Albert Einstein, Winston Churchill, Orville Wright, Christopher Columbus, Alexander the Great, Marie Curie, Picasso, Edison, Alexander Graham Bell.

"Never interrupt your enemy when he is making a mistake." Napoleon Bonaparte (1769-1821)

Mythical figures are another safe bet; Hercules, Popeye, Peter Pan, King Arthur, Superman, Wonder Woman, Spider-man, Captain America.

"Do, or do not. There is no 'try'." Yoda

If you understand the power of a name - then take advantage of it. And don't limit your options to paid endorsements. Consider these possibilities.

Make Your Name a Name
State your name proudly and clearly when talking to others. Don't apologize for your name. Don't say, "I work for a company called..." or "You probably never heard of us..." How would Bill Gates introduce his company name? Introduce yours the same way.

Make it Easy for Others to Hear and Remember Your Name
Pick a business name that is clear and unique. Don't call your company some non-descript name like, "United International Enterprises" or worst, "HLMS Consulting and Associates Etc.". Both of those are boring, vague and difficult to remember. Try this mental check. What company names can you instantly list? Write them and examine them. What is it about them makes them memorable? Here are some good company names - IBM, Coke, Pizza Pizza, Canadian Tire, and Blockbuster Video. Your million-dollar tip is to use hard consonants (b, d, j, k, q, p, t). We hear these sounds clearer and tend to remember them better.

Repeat Your Name - Often
We need to hear things at least seven times before we remember it. Put your name on everything - your business card, website, sign, golf shirt, coffee mug... And when someone asks you to repeat your name - be honored - not angry. When you leave a voice message state your name twice - once at the beginning of the call and again at the end. You can reinforce your name by spelling it. "That's T-O-R-O-K."

Associate Your Name with Winners
Tell others about your big name clients. Tell others about the associations that you are a member of and mention big name members. Tell others about the charities you support. Run a joint promotion with another leading business. Talk about your heroes and names that you admire.

"In my country we go to prison first and then become President." Nelson Mandela

Name Your Clients
Get testimonials from them. Get their permission and quote their names in your promotions. Post their names and logos on your website. That helps them and you. Avoid using the testimonial from "anonymous". You know - the great testimonial signed "Bob", or "M". We question the veracity of such vagueness.

Brag About Your Clients
Learn and remember their names and stories. Write them notes of appreciation. Proudly tell their stories. Recommend your clients to others. Stay in touch with your clients so they remember and repeat your name. And when you talk with them be sure to mention the names that are important to them.

Clients of George Torok include, "CIBC, Alcan, Bombardier, Dupont, Playtex, Canadian Management Centre, City of Toronto, Ontario Ministry of Finance, Empire Insurance, Zurich Insurance, Coors Canada, 5th Avenue Collection, Union Energy..."

Get Your Name in the Media
Help the media to drop your name - by keeping them informed about what you do. Then repeat what they say.

"Overall it's hard not to pick up lots of useable advice from this book." Globe & Mail on 'Secrets of Power Marketing'

Quote from Famous People
Use quotations from authors, business leaders and celebrities that convey your message. Can you use a quote from Stephen Covey, Anthony Robbins, Jack Welch, Sam Walton, Terry Fox or John Candy? When you do this it appears that those famous people agree with you.

"If you are going through hell, keep going." Sir Winston Churchill (1874-1965)




© George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first guide to Personal Marketing for the non-marketer. Get your free copy of "50 Power Marketing Tips" at http://www.PowerMarketing.ca To arrange a speech or executive briefing call 905-335-1997 Visit http://www.Torok.com




Tuesday, December 20, 2011

Secret Intelligence in the Undiscovered Country


This presentation does not reflect the opinions of the Defense Intelligence Agency or the U.S. Department of Defense.

Consider for a moment the words of William Shakespeare who characterized our fear of the future in Hamlet. Hamlet tells us that it is better to suffer the ills of the day than to travel to the Undiscovered Country.

"The undiscovered country, from whose borne no traveler returns, puzzles the will, and makes us rather bear those ills we have than fly to others that we know not of" Hamlet is not expressing a fear not of dying, but of not knowing what lay ahead. He was saying it is the future we fear. And in a world so characterized by turbulent change, it is understandable why so many are unsettled by the future. Historical accounts generally show the feeling amongst the populace was the same in the Renaissance and in the Age of Enlightenment.

Today I would like to share with you another vision of the future. In this scene there are two children playing in the sand. They are arguing over how the sand castle should be built. In the background one can see a massive tidal wave. It is 100 feet high and stretches as far as the eye can see. The roar is deafening, and yet the children keep arguing, oblivious to the coming future.

That is what the future looks like to me. We are in the beginning of a fundamental restructuring of civilization and most of us are asleep at the wheel or worse yet, so engaged in our everyday activity that we can't see it coming.

I'd like to talk for a few minutes about the future and what it means for intelligence and national security. I think the best way to address this subject is in four parts:

1. What is the current environment of change?

2. What does this Undiscovered Country look like?

3. What is the future context of National Security?, and

4. What intelligence capabilities will we need for National Security?

Let's talk about the current climate of change first. A few years ago I was leading a Space Architecture Study for the National Security Space Office. The work was supposed to consider how space would operate 20-25 years into the future. Someone commented to me that nothing we do would change; that we had space capabilities that we have been working on that long that still have not been fielded.

I thought for a moment to consider what actually had changed in just that time period:

1. No Global Positioning System - a capability that is not only a pillar of our military force projection; but an essential element of the global economy.

2. No cell phones A technology which most can't do without. (no text messaging)

3. No Internet or at least no World Wide Web. I don't have to tell you how much global connectivity has changed the planet.

4. Twenty-five years ago there were also no laptop computers, digital cameras, cable TV, DVDs, hybrid cars, or MP3 players. The list is almost endless.

The importance of these changes is that no longer is technology just a solution to a problem; but it is actually altering the way the inhabitants of this planet think and act. But change is in fact, even more fundamental. Societies are actually restructuring due to the changes brought about by technology. For the next few decades, national security efforts will have to operate in this context.

In the United States, as in many other places in the world, we have moved from agrarian based societies to industrial ones to now information based society. Shrinking work units, decentralization, distributed media outlets, rapid re-capitalization, customized products, short product life, etc. All these changes are the hallmarks of a knowledge-based society.

** We are becoming a "Service Based" society. Is that a bad thing? If it is you equate services to McDonalds. But remember services also include doctors, scientists, engineers, writers, printers, software developers, etc. Knowledge will become the currency of the future.

We are living in a time when we are witnessing a crash of the institutions and civilization we have known. We are also lucky to be witness to the civilization that is arising. This fundamental change is causing frictions in this country and even greater frictions throughout the world. It is likely to do so for decades yet to come.

THE UNDISCOVERED COUNTRY

Let's now turn our attention from our present-day changing society to the future. If chaotic change is the nature of modern day society than what can we say about the future? What can we say about trends for the future? Let's look at just a few future trends.

1. Future Trend. Societies will continue to integrate globally. While the majority of information-enabled societies will integrate well, there will be a clash of cultures with extremist societies enabled by the global transportation and information flow. This clash is very likely going to be with us for decades. Also, many countries are going through periods of industrialization and in a lesser-developed state and therefore more inclined towards nationalism. They are resentful of outside influence. Economic engagement (often seen as intrusion) into these countries will be a source of friction.

2. Future Trend. Climate Change will stress global resources. Impoverished countries will feel the effects of global climate change in crop failures, starvation, infectious diseases, mass population movements, and water shortages. As governments are unable to cope with these conditions, they will be ripe for revolutions, societal upheavals, and terrorism. I want to put a caveat on the issue of global climate change. While the affects of global climate change are likely to be challenging; particularly for susceptible nation-states; they may be somewhat mitigated for the world as a whole by technology. It is for this reason that I would be hesitant to be too great a predictor of gloom concerning global climate change.

The fundamental problem with most predictions is that they make a critical and often false assumption that things will continue as they are.

A classic example of this problem occurred about 110 years ago. It was the great horse-manure crisis. *

In the year 1900 London had 11,000 horse drawn cabs and several thousand buses, each of which required 12 horses per day, a total of more than 50,000 horses. In addition, there were countless carts and drays all delivering goods needed by the rapidly growing population of the world's largest city. Writing in the Times of London in 1894, one writer reflected the results of a study concluding that in 50 years every street in London would be buried under nine feet of manure. There were numerous cities with a similar problem and numerous studies with similar dire predictions.

The problem did indeed seem intractable. The larger and richer that cities became, the more horses they needed to function. The more horses, the more manure. Moreover, all these horses had to be stabled, which used up ever-larger areas of increasingly valuable land. And as the number of horses grew, more and more land had to be devoted to producing hay to feed them and this had to be brought into cities and distributed by horse-drawn vehicles. Urban civilization was doomed. Well I think we all know the story from here. Henry Ford applied assembly line production techniques to the automobile. The crisis was averted. History has shown that necessity is still the mother of invention. And even now, we are seeing environmentally friendly" products in vast numbers and environmental issues are rank "third" on the list of most important issues in the upcoming presidential election.

If I were to predict anything about the future of global climate change; it would be that the threat of it will drive a new technology revolution that surpasses the recent revolution in telecommunications. That said, I think we can still expect some stressing of global resources to support those countries that are particularly vulnerable to climate change.

3. Future trend. We will experience a revolution in new environmental and related technologies introduced into society. These include alternative technologies for production of power, food, drinking water, construction, transportation and a host of other necessities. These technologies will be created based on the fear of global climate change, global telecommunications, economic pressures, aging populations and the desire for better quality of life.

4. Future trend. Population migration. There was a time when one was born, lived, and died within a 50-mile radius. I think anyone who has lived in the US knows that this is no longer the case. We see world migration trends that the show movement of people from developing societies to developed societies in search of a better life. Families of the future will be spread over continents impacting the concept of the family and relationships between nation states.

(The great horse-manure crisis. Stephen Davies, senior lecturer in history at Manchester Metropolitan University in England.)

5. Future trend. The population of the Earth - particularly industrialized countries has moved from large families to small ones. These nations are growing older. For example, in Japan the median age will be 50 by the year 2020. Many other advanced industrialized countries show similar trends. Many European nations have negative growth rates. This global trend will have impact on labor pools, tax bases, health care, and the development of health related technologies. With an older global population we are likely to see enormous social and economic stresses.

6. Future trend. Job movement. US Dept of Labor assessments show that six of the top 10 jobs did not exist five years ago. Technical knowledge is doubled every two years. So we are training future workers for jobs that don't yet exist on technology that has not yet been invented, to solve problems we don't even know are problems yet.

The American worker of the future will work for at least 10 companies by the age of 38. That person will be a member of a knowledge based work force. Most traditional manufacturing jobs will continue to move overseas; a byproduct of globalization. The advancements in technology that are driving changes in manufacturing processes are a particularly important and underlying aspect of this trend. For thousands of years agriculture was the main product of civilization. The Industrial Revolution shifted production and the work populace along with it as factories came into being and cities grew. In its infancy, the United States had over 85% of its workers involved in agriculture. Today that figure is between 1% and 2%. In Europe that number hovers at around 13%.

The same trend is occurring now as numbers of manufacturing jobs shrink and the numbers of knowledge based jobs increase. Advances in robotics technology, digital imaging, and computing capabilities are changing the manufacturing base. Less and less people are working in manufacturing as robotic systems replace humans. In the same way the numbers of persons involved in agriculture diminished, so to will the numbers of persons operating machines. Manufacturing processes known as Additive Layer Manufacturing will allow small factories and even individuals to create single products from a fine powder of metal, nylon or carbon-reinforced plastics. However, more and more educated people with specialized technical skills will be required to develop, install, and maintain specialized equipment.

The evolution of the future "information worker" may, in fact, cause a new economic paradigm with a small number of information innovators, leaders, and workers producing the majority of society's wealth. What happens to the rest of us?

7. Future Trend Ubiquitous Sensors. Miniaturized sensors are becoming pervasive in society, particularly industrialized nations. Governments and companies alike use sensors to mange public transportation, track product delivery, manage warehouse and store inventories, regulate public utilities, provide public health and safety, characterize environmental conditions, and secure property.

8. Future Trend Loss of Nationalism. The US and other advanced "information based" societies will suffer a degrading belief in nationalism. I was amazed to read a recent study that surveyed members of "Gen Y" on friendships. The study showed Gen Y made no distinction between on-line friends and ones they see on a regular basis. What a profound situation: "Our kids view their contacts all over the world the same way they see friends every day." This trend along with global migration patterns one asks "what does this mean for the concept of a nation state now, and two generations from now? For America, the concept of a nation state, as we know it is crumbling and we are in for some extraordinary changes in a very short period.

Another factor driving the loss of nationalism is the growth in Internet. The speed of Internet doubles approximately 12 months. There is no theoretical limit to this trend. The increase in speed is allowing more and more information to be shared. This increase will allow people to maintain a virtual global presence sharing 3D real time video, massive data, and globally connected processing. In decades to come we will reach a point where the human race will be fully integrated. Societies will be come economically, legally, socially, and politically intertwined. Education and scientific knowledge will become globally available.

9. Future Trend "Loss of the Masses." I'm not quite sure what to call this trend but it is perhaps the foundation of change that is occurring globally. Our society used to be one characterized by masses: mass media, mass production, mass industrialization, and mass movements.

Mass media is a term used to denote the media designed to reach a very large audience such as the population of a nation state. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media (like books and manuscripts) were present centuries before the term became common.

Gone is the concept of "Mass" as one point of the distribution of knowledge. A more accurate term is "public media" where Internet has opened up communications to every individual through electronic media and print media to include:

• Broadcasting, in the narrow sense, for radio and television.

• Various types of discs, tapes, digital storage devices.

• Film

• Blogs, web casts, and podcasts, for news, music, speech, and video

• Mobile smart phones

• Mobile computing, iPods, Galaxy Tab, etc.

• On demand publishing -books, magazines, and newspapers.

• Massive Multi Play on-line games PlayStation 3, Xbox 360, and Wii.

Every person can publish materials to every one of these communications media leveling the playing field with corporate media giants. I suspect we will also see the same "de-massification" trends in unions, religions, education, politics, etc. As the means for global communications and production increases so too does the ability for self-expression and individualism. Therefore, the future will feature small groups bonding together for a specific cause before going their own way again. Enhanced telecommunications and media production is the key for enabling this trend.

The impacts of Internet and expanding global telecommunications infrastructure and technology are difficult to predict. Only now are we witnessing the effects of instantaneous public communications on political institutions. Nations and non government organizations will grapple to control regional and global communications to limit, manipulate, or direct the popular will of people. Limiting Internet will prove exceedingly difficult as global communications becomes inextricably integrated to economic well being.

Manufacturing too is becoming distributed or "de-massified". Digital imaging, Computer Aided Design, and advanced robotics allows for machines to convert to different product lines allowing for short production runs. This capability allows for a small factory to make short run multiple product lines at minimal cost. The extreme of this process is 3-D printing allowing for individuals to make items at home. In decades to come consumers will benefit from low cost tailored product lines.

FUTURE CONTEXT FOR NATIONAL SECURITY

Okay, those are just a few trends that are on the horizon. Now let's consider for a minute the impact of these trends on national security.

We are going to operate in a dramatically different environment then we do today. The society we know will be different; likely with different perspectives and probably different (and multiple) value systems as well. The same will be true for many countries drawn into globalization.

Our concept of what it means to "defend ourselves" decades from now may be dramatically different from what it is today. With globalization accelerating, defending a nation state may become an exercise more in cyber warfare, global policing functions, nation building and support, small unit combat operations, and exerting diplomatic, political, and economic influence.

With this future in mind certain conditions will exist as critical aspects of our National Security.

Cyber Security Cyber security will be required not just for military or government operations but for the national economy as well. In decades to come, the majority of the U.S. economy will rely on Internet. No single element of national infrastructure offers a greater vulnerability. Cyber attacks combined with physical attacks against select facilities could cripple the U.S. economy, perhaps beyond recovery.

Think about business, defense, local, state, and national government functions, etc. all occurring at literally the speed of thought. This is what the future holds and the World Wide Web is the key component integrating consumer and government services into our lives. These services continue to increase as more business migrate their presence on to the World Wide Web. Less than 20 % of US businesses are on the web now.

Some would say there is already a cyber war on going between nation states, and between nation states and individual actors. The US Department of Defense alone is on the receiving end of one billion cyber attacks each day. And yet with all this activity global doctrine for cyber warfare is as primitive as nuclear doctrine in the late 1940s. How do you respond if your country is attacked? What if the attack is not lethal? Targeted against industry or critical infrastructure? What level of attribution is appropriate for what type of response? The future safely and well-being of cyberspace cannot be over emphasized for any modern society.

Power of the People. Theorists in international relations try to identify what factors drive nations to war. They attempt to answer the crucial question at what point is a population willing to risk the lives of its sons and daughters in support of its national interests? I suggest that the advances in technology, globalization, and the resultant changes in culture and societal structure are altering those paradigms to a considerable degree. For example, democracy has lost its zeal, especially in long standing democratic societies. People who do not have to fight for freedom and judicial equality prefer living off the achievements of those who did. The opposite, however, can be said for those eager to taste the fruits of democratic existence.

I know it seems hard to imagine now, but in the future, with less children per family, an older population, being fully "globalized", and facing the stresses of health care and food costs, we will find a citizenry far less supportive of armed conflict. The same will be true in advanced industrialized societies with low birth rates (i.e. Europe, Japan). Those states will be more likely to go to war for economic reasons than ideological ones. And when that is the case, the preference will be to execute conflict with little to no causalities. War may in fact become a uniquely robotic adventure.

Destructive Power Going Up. For many years after WWII the United States and parts of Western Europe led the world as the nexus of scientific knowledge. That situation has changed and will continue to do so.

Scientific and technological centers of excellence are emerging in Eastern Europe, China, Japan, India, Italy, and Russia. Global communications has fueled the spread of scientific and engineering knowledge. Along with the spread of scientific and engineering knowledge come the ability to develop energetic explosives, chemical and biological weapons, and high-energy weapons. Individuals and small groups can posses the same destructive force of armies.

Cities vs. the Countryside. There is an argument to be made that WMD development efforts, terrorists, and insurgents will retreat to the countryside as pervasive sensor networks of the future emerge in cities and at border crossings.

Decision Making. The decision to go to war will, more and more, become a decentralized decision-making process. The Federal Government (President and Congress) will lose considerable decision making power to people, foreign governments, and International bodies. Thus, decisions become micro and macro with a loss of power in the middle.

The U.S. is a representative form of democracy. At the micro level, the dispersion (demassifying) of the media fueled by the Internet provides communication capabilities allowing for direct engagement between the government and the governed. It allows for the average person to be heard by millions and exert political pressure on the governing apparatus. Our current system of representative government is not particularly suited to this form of direct democracy. In fact, by design the framers of the Constitution ensured decision-making processes were slow to make sure emotions of the moment did not drive national policy. The speed of global communications will set in place a high level of friction between politicians and constitutes as the former tries to respond to the instantaneous demands of the latter.

At the macro level, foreign governments and international bodies are taking a greater role in national decision making. This situation is true not only for war, but for environmental issues, political issues, legal decisions, economic and trade issues, business and investment practices, information technology standards, etc. Even today, there is great international pressure against the independent action of nation states. And yet the processes for transnational decision-making are, at best, immature. The world continues to rely on diplomats, global, or quasi-global bodies based on "pre-digital age" organizational structure and processes. There is no construct, process, model, or simulation that understands and integrates nation state values and decision-making practices. The result is that international treaties and agreements go through a time consuming and arduous process of negotiation, analysis, re-negotiation, analysis, recommendation, and approval. This process often outlasts the assignments of those subject matter experts supporting them. At this point we have looked at the current environment of change, some future trends, and the type of environment in which national security will have to be executed. Let us finally turn our attention to future national security requirements.

SECRET INTELLIGENCE IN THE UNDISCOVERED COUNTRY

Intelligence at the Speed of Thought. For future national security needs, the most stressing intelligence requirements will be for remote-sensing systems to detect, track, cross-que, and characterize fleeting targets in real time. This ability will require a global network of sensors to detect and track individuals, vehicles, chemicals, materials, and emanations. Pervasive CCTV systems now present worldwide in airports, border crossings, railroads, busses, and on the streets of many cities will be integrated and supported by powerful computers, smart software agents, vast facial pattern and retina recognition databases, and communications infrastructure. These systems will be integrated with sensors and databases detecting, identifying, and characterizing spectral signatures, chemical compositions, DNA, effluents, sounds, and much more.

Precision Targeting/Precision Strike. Exquisite characterization of intelligence targets will be required for future wars. We have seen the nature of warfare move historically from the employment of mass armies, mass navies, and mass bombings to policing actions, special operations, assassinations, and precision strike. Does this trend mean massive regional or global conflicts are not possible? Of course not, but those conflicts have become far less likely over recent decades. A single battle such as Stalingrad where 1.5 million people were lost will not be representative of the vast majority of future national security actions.

Global Network of Sensors. The global network of sensors will provide the ability to intervene in near real time state and non state actors. This capability will enable immediate police or combat actions requiring a global presence (whether by single nation or through allies). Immediate precision response is possible provided the international agreements are in place. In other words, it doesn't do any good to be able to detect weapon's grade uranium or perhaps a terrorist in country A. if that government will not do anything about it. Real Predictive Intelligence The future National Security environment will require great strides in predictive intelligence and associated modeling capabilities. Advanced modeling software and analytical capabilities pulling from global data (multi media, multi lingual) sources will do the following:

• Provide situational awareness

• Understand human social interaction and media impact on events

• Calculate political stability

• Assess technology developments

Robotics There is less willingness to sacrifice sons and daughters as advanced societies grow wealthier and the family unit grows smaller. This is particularly true when the reasons for military action are not clear and survival of the nation state is not at stake. Many future combat actions will necessarily be conducted by robots. In fact, this is already occurring. But the future will see robots employed in large numbers providing discrete reconnaissance, unattended (and manned), pervasive surveillance, combat support, and security functions. These intelligence missions will require expanded communications, advanced processing capabilities for target discrimination, and mems technology for miniature structures, sensors, actuators, and microelectronics.

Scientific and Technical Intelligence Perhaps one of the greatest challenges for Intelligence Services is the "demassification" of scientific knowledge. Of course, the world as a whole is probably better off having scientific knowledge pervasive in societies. However, the downside to the demassification of the world's scientific knowledge will be the near pervasive ability to create weapons of mass destruction, associated delivery systems, technology advanced reconnaissance systems and new generations of weapons.

Demassification of Intelligence Like much of societal structure and services Intelligence Services will continue to "demassify" in their collection capabilities. Collecting a country's secrets will be important. But increasingly so too will be the ability to collect thousands of indicators from open source documents, global sensors, and physical phenomena to ascertain a country's true intentions. The greatest challenges for those intelligence services will be in the integration, exploitation, and analysis of vast amounts of data. "Smart software" will be the wave of the future.

Cyber Espionage I wrote in the mid 1990s that China's intelligence services had invested heavily in cyber capabilities to collect information. In 2011, the US National Counter-intelligence Executive affirmed this conclusion naming China and Russia as the world's two most active players in cyber espionage. I see this trend only accelerating.

CONCLUSION

The Undiscovered Country will be one characterized by turbulence and uncertainty. For the next few decades Intelligence Services will be stressed as they try to adapt to global changing environment.







Thursday, December 15, 2011

How to Grow Taller Naturally - The Number One Secret, Here and Now!


If you used Google or another search engine to find this article, because you want to know how to grow taller naturally, you are hardly alone! Worldwide, countless people want to know the very same thing. There are quite a few reasons for a shorter than average height, the primary two reasons being heredity and diet. Now, diet -- that we can do something about.

If we want to learn natural ways to grow taller, then we need to realize that we can do nothing about our heredity. However, a proper diet definitely enhances the level of hormones throughout the body. A sufficiently distributed human growth hormone (also known as HGH) will enhance your height. We know that people in many poor or developing nations suffer from malnutrition. There is no need for pills or potions to grow taller, as few if any of these really work, and they may even have undesirable side effects. So, in order to improve the overall level of growth hormones in your body, then try improving your diet, in order to trigger the proper distribution of HGH.

So a proper diet, with sufficient protein, carbohydrates, amino acids, and minerals will help your body to achieve its maximum height until you reach your early 20s -- women tend to stop growing a little sooner than men -- but on average, that is it. Beyond that, you can increase the overall appearance of height, if not your actual height, by doing exercises to strengthen your bones and lengthen the spine. A combination of stretching and strengthening exercises, then, is still the best way to enhance your height, once you have reached maturity. Exercise has the added benefit of reducing your chances for back problems -- the number one health complaint, aside from the common cold -- once you reach your late 20s and beyond.

By selecting the correct exercises, and the following an exercise schedule, you will enhance the level of HGH in your body. You still need to encourage a balanced diet in your daily routine as well, so that your body produces and distributes HGH in sufficient quantity. Avoiding large amounts of processed sugar, caffeine, and junk food also promotes increased body health and may contribute to increased body height.

How to grow taller, naturally, then, does not involve taking medicines, as there are scientifically proven methods to encourage bone mass and strength, primarily involving exercise and rest.




Read my true story of how to get taller and how I grew a couple inches in a matter of weeks using some of the techniques outlined above. Visit http://howtogettaller1.org




Wednesday, December 14, 2011

The Number One Secret You Need To Know To Be Healthy


For 5,000 years, mankind has always looked from the Outside-In to be healed. Needles shooting serum in from the outside to prevent disease. Pills from the outside ingested to treat disease. Radiation, chemotherapy, all external factors used to treat cancer and other various ailments from the Outside-In.

Even vitamins, minerals, shark cartilage, and oils are all external factors that are used to treat disease from the Outside-In. Everything we do to treat diseases, symptoms, and conditions are all external to the body. And where has this gotten us?

Two trillion dollars (that's $2,000,000,000,000) are spent every year on medicine in this country. That's nearly 20% of our GDP! In 2000, according to the Journal of the American Medical Association, the US ranked 37 out of 40 industrialized nations in health care. In 2007, the OECD found more of the same and worse. The US spent $6500 per person on "health" care. Japan had the best ranking, a little over $2000 per person.

Now before we go any further, I do want to commend medicine for its value in emergencies. Accidents and saving people's lives that have abused their bodies so badly from poor lifestyle choices is where medicine shines and should be lauded. However, based on the above statistics, medicine has completely failed in getting people healthy.

Medicine is not alone in Outside-In treatment methods; another few hundred billion are spent on vitamins, fish oil, shark cartilage, and the next all-natural miracle cure. We've been so marketed to death, literally, that we now believe there is some miracle tree in the Amazon or some fish we can grind up that will cure cancer. And again, this is not to denounce nutrition.

I eat green stuff every day and a lot of it! Yet $2+ trillion later, we're still getting sicker and sicker. Even Bill Clinton said in 2004 that "For the first time in American history, our current generation of children could live shorter lives than their parents." Believing something outside the body can produce health inside the body has failed.

It's cliché but you can't solve a problem with the same thinking that created it. More money, more time, more "science", more "research" won't ever prove an untrue concept. Each and every Outside-In treatment method attempts to "cure" sickness and disease. At one point bloodletting was considered scientific! This incidentally took George Washington's life.

In the 1920s mercury was a panacea! What do we say today? We've warred on germs now since Pasteur and what have we done? As one virologist said, "we've advanced the microbiologic population by 400 years by trying to kill them off." Outside-In thinking has bankrupted our health, our pocketbooks, and our spirit.

Outside-In thinking assumes that all the wisdom of the universe that went into creating you from two ½ cells, was random, programmed for failure, and needs man's (un-)educated intelligence to heal. Can you ever think of a time where man has manipulated nature that has benefited the ecosystem in the long run? Outside-In thinking is destructive.

In 1895, D.D. Palmer discovered a new approach to health, so radical, that medicine, doctors, and even many chiropractors have denied its existence. Even to this day, those "in the know" In fact, some early practitioners in the early 1900s thru the 1950s who proclaimed this truth even went to jail for using it. And now you know for the first time, the answer to all your health issues is in you!

The secret to our health and healing is using an Inside-Out approach! Think about it, what heals? Only one thing: Life heals! Life comes from within. So before we believe medicine has a miracle cure, maybe we should ask if that "cure" can create life. Only life creates life. And the recreation of life by life, cell by cell, second by second, is what healing is! This gives everyone hope because now you are not reliant on a broken medical system to fix you! You are the secret to your health!

Let's look at this deductively. Assume a healthy man or woman. A healthy man must be made up of healthy parts. In man, the healthy parts are organs. Organs are made of tissues. Tissues are made of the most basic building block of the body, cells. And your body right now has 70,000,000,000,000 (trillion) cells. So if all the cells, the basic building blocks of the body, are healthy, we must deduce the tissues will be healthy, and then the organs must be healthy. The entire human being is then healthy.

Do you know your cells don't last? They die. Your body is constantly replacing itself with new cells. In fact every 60 seconds your body is manufacturing 3 billion new cells! It takes 14 months to remanufacture every organ in your body. And the entire body replaces itself every seven years! So if you've been married for 21 years, you're already on your third spouse!

In a diseased or cancerous organ, sick cells cannot be healed. They will die. And so will healthy cells. As one cell dies your body makes a new cell to replace it, via cell division. Let's take the heart for example. Your heart cells live for 90 days then they die. In fact they're dying right now as you read this. But don't worry about it. Your heart is making new heart cells that replace the old ones as they die out.

If those heart cells created are healthy cells, your heart is fine and you don't have to worry. But if a new heart cell is just as sick as the heart cell it replaced, the heart disease will go on and on forever till it kills you. But if a new healthy heart cell replaces the sick dying heart cell, your body will heal! This happens for red blood cells, the lungs, the liver, thyroid glands, the ovaries, and every other organ in the body!

So no doctor can heal you. No chiropractor. No vitamin, no medicine heals. Only your life cures sickness and disease by creating new cells to replace old ones, in spite of the poisonous medicines our bodies are bombarded with daily. This recreation of life daily is what we call healing. Healing can only come from the Inside-Out. It's as simple as that! Medicine has been a complete failure for thousands of years because it attempts to treat sick cells that are going to die anyway! Let them die! Let's just make sure the new cells replacing the dying cells are healthy!

Sick cells are the ones that produce symptoms. Symptoms are multifarious. Asthma, psoriasis, allergies, cancer, heart disease, etc. are all signs of sick cells. Treating sick cells that are going to die is a futile approach.

So if life is the only thing that heals, the only logical question to ask is not how to treat disease, but how to get more life! And this is where chiropractic comes into the picture. For your 70T cells to be organized properly, for them to produce the proper chemicals at the proper time in the proper amount, for them to divide properly, all the cells must be under control of a central computer. And the central computer of the body is the brain and the spinal cord. The brain and spinal cord was the first organ to develop in the womb because nature needed a way to control all the cells in the body!

Think of the brain as the power generator of the body. The brain sends power and messages to each and every cell. No power, no life. When the nervous system is interfered with, just slightly, it cuts down on life force flowing to the cells of the body. When those cells don't get a normal nerve supply, the cells begin to malfunction. The cells don't produce the right chemicals at the right time in the right amount. They don't divide properly or divide uncontrollably as in cancer.

Disease begins with this malfunction. When the cells malfunction, tissues malfunction. When tissues malfunction, organs malfunction. When organs malfunction, you have serious problems and most often this is the time you see symptoms. So this malfunction causes the organism to die slowly, before its time.

Disease is a process. It doesn't happen overnight. By the time cancer is detected, it has been there for 8-15 years. The first and most common symptom of a heart attack is death. There is no way a heart can go from perfect health to death overnight. All disease processes must first begin in this state of malfunction. Anytime nerve energy is not getting to the cells, malfunction begins.

The stresses of everyday life cause nerve interference. Chemicals in the air, water, medication. Physical traumas from car accidents or repeated poor posture. Emotional stresses from jobs, relationships, and financial pressures. Chiropractors call the nerve interference a subluxation.

A subluxation is when the bones of the spine move very slightly out of position and put pressure on the nerves, creating interference to nerve energy of the body. Imagine a garden hose at full blast. Bend it and it slows the water supply. The exact same thing is true in the brain and spinal cord. When the body is subluxated, it cuts down life energy flowing to the cells and chaos begins. And this is where chiropractic comes in.

Chiropractic works with the law of life. Chiropractors correct this interference. Chiropractic restores normal nerve supply to the body. The chiropractor uses an instrument to detect proper nerve flow. When the body is subluxated, the chiropractor gives a gentle adjustment by hands only to relieve pressure off the nervous system and restore normal nerve supply to the cells of the body. A series of gentle adjustments, over time, gets the pressure off the nerves, opens the life channels, and gradually restores nerve supply to the cells.

No pills, potions, surgeries, vitamins, fish oil, etc. will ever get the pressure off a nerve to allow healing. Over time, those sick cells will gradually be replaced with new healthy cells. Healthy cells create healthy tissues. Healthy tissues create healthy organs. Healthy organs make a healthy you. Healing is an Inside-Out job! As B.J. Palmer, the developer of chiropractic said, "It's as simple as that!"

Chiropractic can't heal nor can medicine. Only life heals. The only way to get more life is to get a better nerve supply. Turning up the power to 100% and letting your body create new life is the only way to heal. Only chiropractors can unlock the life force of the nervous system so you can be the best you can be in all your endeavors.

So how do you know if you're subluxated? How do you know if you have nerve interference that is sapping your lifespan, destroying your potential in all aspects of life? You don't. Unfortunately there are no symptoms associated with subluxation. Pain doesn't necessarily mean you're subluxated. I'm a chiropractor and I don't know if I'm subluxated. I drive to Los Angeles to get checked weekly by my mentor, Richard A. Gohl. It's that important.

Only a trained chiropractor can tell if you're subluxated. Don't wait till the life force has been cut down so much that your body is in a state of peril, and you're looking for a miracle. Get checked today. It's simple, painless, quick and affordable. As B.J. Palmer, DC said: "Nature needs no help, just no interference."




Dr. Joseph P. Kametz's studio is located in Encinitas, CA.