ISAIAH 9:10 JUDGMENT - Video Review and Interview With Producer Joseph Farah

In 1970 even the churches were not regularly taught the doctrine of the second coming of Christ more commonly known as premillennial prophecy. Then along came Hal Lindsey's block buster best seller, "The Late Great Planet Earth."

The nation and the world were catapulted into a revival of knowledge that even the Prophet Daniel proclaimed would not be well known or revealed until the last days. A few great works have been added to Lindsey's book and those who had only Clarence Larkin's 1918 version of "Dispensational Truth" were reinvigorated to begin again to start studying the subject of eschatology. (The last things)

Certain signs have been fulfilled in this generation that make it impossible to miss that the generation Jesus spoke of as the one sure to precede the second coming of Christ, is as the Bible says, "at hand."

Of all the latest signs and the greatest teachings and discoveries about Christ's imminent return in power that have graced this generation, none is more specific to America than the parallel Israel and America share in the passages of Isaiah 9: 10 and following.

Since online journalism often falls prey to the speed of surfing and the new lightning speed of digital browsers, I will state both early and emphatically; the Isaiah 9:10 prophecy/parallel is, without doubt, the most important and impressive discovery in this decade. It is a wakeup call that we can only ignore at our own peril.

It was apparent from the beginning that reviewing this documentary would not be easy and the standard review techniques would need to be suspended in lieu of some other means of elucidation. Joseph Farah is an articulate man who in this interview manages to touch on many of the questions anyone may think to ask, but to begin with we will use the four P's to introduce the production.

PRIMARY - In both Old and New Testament days the Lord made it clear to his apostles and prophets and servants that if they went unheard and subsequently unheeded that it was God that was being rejected not the servant. Under inspiration of God's Holy Spirit, God, his message and the messenger stand as one. That being said the primary here is Rabbi Jonathan Cahn. Jonathan is what is known as a, Messianic Rabbi, (Christian) whose message is heard daily on hundreds of radio stations across the nation.

President of the 'Hope of the World Ministries' Cahn is also the Senior Pastor of the 'Jerusalem Center/ Beth Israel located in Wayne, New Jersey. Cahn has ministered to thousands across the globe. He is the author of the bestselling book 'The Harbinger' which is subtitled "The Ancient Mystery that Holds the Secret of America's Future"

In a normal review we would hail the long list of accomplishments and roles the principle has played to accent his career. In God's economy he was only looking for someone to be obedient to what they saw or heard and in that vein Jonathan Cahn is best described.

What was spoken of about Cahn's ancient Father Abraham may also be said about him. Little more needs to be said for those whose pleasure it is to serve the living God. To Wit: "Even as Abraham believed God, and it was accounted to him for righteousness." (Gal 3: 6)

PRODUCER - Joseph Farah is the producer of the documentary and he is a man who hardly needs an introduction. As the founder and CEO of WND.com (Formerly- World Net Daily) a website that has recently been ranked among the top 500 sites in the world, he is well known for his journalism and his untiring pursuit of the truth.

Like many Christians Farah knows that Jesus said "And ye shall know the truth, and the truth shall make you free." (Jn 8: 32) When Farah decided that he would not hoard the truth to himself, but make it known to the entire world he became as Jonathan Cahn, a servant. Nothing speaks more about him than that. In the perspective of the Biblical worldview, that title, is the greatest he has ever been granted.

PREMISE - The documentary is used to show the parallel between ancient Israel and America. We are without doubt producing the same behaviors that Israel did before it began to fall under the judgment of God. Since both Israel and America were chosen to represent God's works and his message in our world it might seem apropos that we should both choose a similar path, but since it is a path to our own demise, it is anything but desirable.

In the last 24 hours before Christ's life leading up to and including his crucifixion he fulfilled some 25 major Messianic prophecies (Prophecies related to the first coming of Christ) against the odds of approximately 53,000,000 to one. The parallels between Israel's behaviors and America's reactions to the events of 9/11 have not yet been calculated in the math of compound probabilities, but if it were the odds would also be astronomical.

In the simplest terms - we are repeating the same behaviors as ancient Israel. The video fully explains these parallels, but much more than that, it indicates what we can do as individuals and as a nation to avoid the product of our behavior.

PRODUCT - All great portents are pretty much useless if all they do is entertain. The curiosity of the prophecies of Nostradamus, the sighting of UFOs, the pursuit of missing gospels and 'doomsday' predictions all have entertainment value, but they cannot be used to edify, guide or redeem anyone, thus they begin and end on the lower echelon of human influence we know as entertainment.

When signs or burning bushes are granted by God they have a much higher value. They are known as 'revelation' which means they are God's way of speaking to man. God doesn't just want to be heard like someone shouting over the crowd, he has no opinions or viewpoints. He is the author and finisher of all things, but he does want to make it clear that we play a role in the outcome of all that happens in our lives as individuals and collectively as a nation. This then, is the very heart of this documentary. It is a view of the terrible event we call 9/11 that when seen correctly, will serve to awaken us to our role, subsequent to that event.

It is God's way of saying - 'Now, what are you going to do about it!'

Bresciani - This is Rev Michael Bresciani of the American Prophet.org website and I'm interviewing Mr. Joseph Farah, the Chief Executive Officer of World Net Daily on his production of the movie 'Isaiah 9: 10 Judgment.' Welcome.

Farah - Before you get started I just want to say that, World Net Daily is the name of the website that most people are familiar with, on January first we changed it to WND, and officially we don't use World Net Daily anymore.

Bresciani - You know I should know that because I have a link to your site and a little logo on ours and it does say, simply, WND.

Farah - Old habits are hard to break.

Bresciani - The nine 'harbingers' are broken down into these categories, if I could say them quickly. 1. The Breach, 2. The Terrorist, 3. The Bricks, 4. The Tower, 5. The Gazit Stone, 6. The Sycamore, 7. The Erez Tree, 8. The Utterance, 9. The Prophecy. The first question I have is - it was the Rabbi, Jonathan Cahn who seems the be the person best versed in these harbingers, was he the one that discovered these or did somebody else find them with him, was there a collaboration or did he just come upon them - how did he discover them?

Farah - It is my understanding, although I never specifically asked that question of Jonathan, is that these were things he discovered, and I think I would be accurate in saying that he was led to these discoveries, by the Holy Spirit. He is a great student of the Bible and he is a student of the Bible in original languages and he sees a lot of deeper meanings, much more than the average English speaking Bible student and I think that certainly helps, for instance, knowing the difference between when you read in the King James Version of the bible that the sycamores were replaced by cedars. Well, cedar is not actually the word in Hebrew, it's erez tree, Erez is something, it includes the cedar, but it can be something, it's more generic than cedar and so when you see the sycamore tree in New York City being replaced by an erez tree, then you see the fulfillment of what appears to be prophecy repeating itself. So I think Jonathan is uniquely gifted and studied to be able to have made these discoveries.

The movie itself is a different kind of telling of the book he wrote, The Harbinger, and the Harbinger is a terrific book, but it is actually classified as fiction because it involves fictional characters. It's the telling of a real historical story. He does it in a way, a narrative form, that when I read it as a journalist, I said to myself, wait a minute, I'm afraid people are going to read this and think it's a nice book, but not get the fact that - its real, that its true.

I felt compelled to make this into a video documentary where we could actually show these events that took place because - seeing- is believing - for people. We increasingly live in a world where the visual is much more powerful for some people than the written word. So that was the genesis of the Isaiah 9: 10 Judgment. I knew the 'Harbinger' was going to be an incredibly successful book, which it has been and continues to be the number one Christian book in America this year.

Bresciani - That leads me into the second question I was going to ask you. How is it (The Harbinger) doing in the marketplace? I understand its rising again?

Farah - Yes, it's been consistently on the New York Times best seller list and it's really just a question of whether it's in the top ten or the top twenty five and that sort of depends on the exposure he (Jonathan Cahn) he is able to give it in media.

Bresciani - I had the feeling as I watched the documentary that it wasn't trying to be a 'prophecy,' it was being shown as a parallel, that we (America) are repeating a pattern, and no one could argue with that.

Farah - Well no, and if your familiar with the bible, you know that the bible is a book of patterns. And so it only makes sense that those patterns would continue into the future and to me this story, whether you read it in book form or watch the video, I have yet to see anybody come away with, well that's all coincidence.

Bresciani - Another question that came up is, I wondered if anyone involved like Sen. Daschle, Jon Edwards, Mayor Bloomberg, and the Governor of New York or anyone that's part of the documentary has been exposed to the video and have they made any statements or thrown back any reflections?

Farah - No, not to my knowledge, however, I will say this because this is the journalist in me, I have asked my team, my staff, to make every effort to try to reach out, particularly to Daschle and Edwards. I want to find out from Tom Daschle, who gave the first speech on September 12 and cited Isaiah 9: 10. I wanted to get somebody to talk to him or the aide or the speech writer that came up with that verse as the inspiration for his talk that day.

SUMMARY - The full length audio of the interview with Joseph Farah is 43 minutes in length and a great deal more depth and detail can be found in it, I strongly advise anyone considering the purchase of this video to listen to the entire presentation. It is totally free.

Everybody who watches this video will be impacted. Whether you are just curious about prophecies and how America fits into the biblical scheme of things, or if you are a solid student of prophecy you will be moved and enlightened and challenged by the obviously important message Jonathan Cahn is making in this powerful video presentation.

As a person with both a prophetic calling on my life and as a journalist I feel that our nation is sliding fast toward the place of no return, anything that serves to alert the nation to this misguided race to our own demise rates high on my list as important enough to declare and make known to other Americans.

I like to rate every film or production I review on a scale of 1 to 10. In all three categories, message, production and prophetic value I would be remiss if I did not give Joseph Farah's production of 'Isaiah 9: 10 Judgment,' a very strong - ten.

http://www.americanprophet.org has since 2005 featured the articles of columnist Rev Michael Bresciani along with news and reviews that have earned this site the title of The Website for Insight. Millions have read his timely reports and articles in online journals and print publications across the nation and the globe.

Heel USA - Worldwide Marketer and Producer of Homeopathic Products

Knowing about the Heel USA: -

Heel has become the leading company in the field of the natural and homeopathic products because of the superb formulation and combination of their work. Another reason for the popularity of the Heel USA is that all the products of this company lie under the strict guidelines of FDA, which insure best manufacturing and claims. In USA, the Heel's products can be available at any clinic or physician's offices as these products are present within the medical community in large amount. The main motive of this company is to commercialize the business and also building the sales of US pharmacy and drugs along with the maintenance of the revenue stream.

Heel USA- Aiding the people: -

Market Intelligence: the products of this company are so much popular in the country that the doctors always prescribe these Heel products. Any of the retail based programs are not recommended by the doctors and consumers had to purchase the products which are recommended and sold by doctors.

Key Strategic Development: Heel USA is popularizing because they are going for the development of the different brands strategies for both retail and medical. Special care is given in the packaging of the products by using different products and brand name.

Development of New Product: along with the packaging, positioning of the brands is also done over the time. New SKUs channels are developed for the mass-retails. In the present scenario, Heel USA is developing CVS program along with the selection of the private label programs.

Marketing Campaigns: the main reason behind the success of the Heel is that the main focus in on the single brand in their range of products. That is why; the selected brand has a record of success in NFS trade class and health food stores. The main advantage of the marketing campaign so that trade marketing can be carried out which includes consumer marketing program like magazines/print and infomercials on TV.

Sales Management: the process of sales began with the solidification of the base of NFS and then expanding the circle to the Drug Wholesalers and then further expanding to the regional and national Drug chain stores. In current time, the main target of the company is the stores of the stores of premium grocery. Besides this a strong relationship is also been developed in the active medical community which makes the company a leader in the homeopathic products.

Get more information Heel USA and Carlson Labs.

Demented Producer Hates Insurance Companies

I know most people hate, even loathe, insurance companies. Most especially, the Health Insurance Companies. They are a necessary evil in our day and age, with the ridiculous rise of heath care costs, but many consider them to be a loathsome boil on the butts of America. They purport to be the protectors of the individual wealth, saving us from economic ruin as a result of catastrophic medical expense. Yet two and often, three times a year they announce more rate increases.

As if that were not enough, they also consistently reduce the actual benefits with ever expanding exclusions and limitations. Yes, I too, hate health insurance companies...most of them anyway. Quite by accident, I discovered affordable health insurance plans offered by a company that is actually reducing their rates to their members and increasing their benefits.

How is that possible you ask? Well, several years ago some really smart, ethical people decided to try to do something about this mess and they formed a not for profit organization. They in turn offer the opportunity to their members to obtain Association Sponsored health insurance from companies rated A- (excellent) by A.M. Best Company. Because this membership is one of the largest in the nation it has tremendous purchasing leverage. This enables them to offer Fortune 500 style group rates on individual policies.

I have heard that many people are saving from 17 to 50 percent off their premiums and reducing their out of pocket exposure! When was the last time you heard of anyone doing that? Not only that but you actually get a real person to answer the phone any time you have a question or concern, and a real face to face consultation from an expert to help you custom tailor a health insurance plan that meets your needs, your budget, and your lifestyle.

In this day of self service everything, it is refreshing to have someone who actually cares about you to help you year after year. By now you are probably asking yourself who is this organization? How can I get in on this deal? [http://www.tucson-health-insurance-plans.com] Well now, hold on...not everybody qualifies. Although, most people do. We are still dealing with an insurance company at some point right?

Yes, eventually, you get to choose which one, in fact, you get to choose everything. But there is still the necessary underwriting that must take place. The best way to ensure accurate information gets to those underwriters is to have a state licensed insurance producer consult with you and assist you in the application process.

You would not try to perform dentistry on yourself would you? Of course not! You would go to a skilled professional who is educated and trained in all the latest procedures and has all the proper tools and facilities. To perform self dentistry would be sadomasochistic and so is trying to buy insurance online by yourself.

Buying insurance is a complicated process that involves various aspects of contract law, highly verbose legal terminology, interlaced with loopholes, exclusions and limitations. It really does make sense to have someone on your side with a fiduciary responsibility to ensure that what you get is suitable, prudent, and proper coverage at a price that is affordable. That is the role of a good state licensed insurance producer. It also happens to be my career. So if you want to find out about this terrific company and how you can get in on this incredible deal, click on this link to my website. You will be real glad you did.

I am Brian Diggins and I provide personal service in the general area of Tucson, Arizona.

If you want to find out about this terrific company and how you can get in on this incredible deal, click on this link to my website. You'll be real glad you did.

[http://www.tucson-health-insurance-plans.com]

Cancer, Diet and Global Warming With the Producer of Healing Cancer From the Inside Out

In this article, Mike Anderson shares on cancer, diet and global warming. Mike Anderson, is a medical researcher, author of The Rave Diet and film maker/producer of "Eating" and "Healing Cancer from the Inside Out."

Kevin: So, Mike. If all this stuff isn't working, what is?

Mike: Food. I site some studies in the film... the Office of Technology Assessment funded the Gerson Therapy. It beat the pants off conventional treatments. This was in different stages of melanoma. It just beat the pants off of conventional treatments. They don't like these studies. They don't want to fund them. It's very hard.

Macrobiotics went in front of the NIH, National Institute of Health and they tried to get funding because they presented six terminal cases, cancer cases, where the cancers were totally reversed. They were all biopsied and they were all confirmed and everything. Now, wouldn't you think that people should be interested in this? That they should fund more studies? No, they can't get any money for anymore funding for any.

You know allopathic medicine doesn't, their history is to shut down any nutritional approach because they are so threatened by it. Even, this was around the turn of the century, 2001 or so. It's on the website, the Sushi Institute. Anyway, they're totally threatened because it does work. It is more effective. Instead of destroying the body, you're trying to build it up.

I specifically included Macrobiotics because they have a long history, 100- year history. In fact, the founder of Macrobiotics reversed cancer. But they have a long history of reversing cancers. So I look at Macrobiotics and that's almost 100% cooked. Then I look at raw, and that's 100% raw, uncooked. And I think the bottom line here is that, the common ground is that they are all plant-based, 100% plant-based. They are all organic. Organic is very, very important because organic food is much higher in micronutrients, the anti-oxidant families. Those are the ones that are going to fight cancer effectively. It's a whole-foods organic diet and that's it. Whether it's raw or whether it's cooked is partly personal preference, in terms of case and stuff.

Kevin: You knew that this film was going to cause some waves. So, one, how did you prepare for it? Two, what kind of feedback have you gotten from people who were not happy?

Mike: I actually did not prepare very much for it. What I did was try and make it as credible as I can and close the loop on all the arguments. To make it as tight as possible. I'll tell you a story. I don't know if Brian Clement wants me to tell this or not, he was interviewed in the film, but he and his wife watched it for seven hours, seven hours looking for a loophole. They were primarily looking at some angle conventional doctors could use to attack me and they couldn't find it. So my approach was just make it as tight as possible and as credible as possible. As a result of that, I haven't had much negative feedback except that people don't want to talk to me.

I have been on KPFK, they are a nonprofit, local station here in L.A. I've been on there and they were very receptive and so was the audience. I mean, people are hungry for this new. But getting it out there is very, very difficult.

People will say, "Oh, my gosh. You should be on major news shows," and stuff like that. And I say, "Well, have you looked at the sponsors of those news shows? They'll never have me on." You know, you've got meat and dairy and drugs and I'm preaching against all of those. So, it's difficult to get it out, but word of mouth is extraordinarily strong; it's pushing this whole thing. And thanks to shows like your and others, more and more people are getting on the bandwagon.

I was at the Raw Spirit Festival in Sedona this weekend and I had a lady and her husband come out, specifically to see me. They flew out from Tampa. And it was because they saw "Healing Cancer" a month ago. Her father started off with colon cancer, it spread to his liver, now it's in his lungs. He's had one round of chemo; he couldn't take it anymore. So they were looking for something. They put him on the diet and within a month all of his cancer markers had dropped dramatically. They were just thrilled by the whole thing. They wanted to fly out and just thank me because of it.

The strange thing is most people they have it in their mind that cancer is this dreaded disease that kills people. Well, you know, cardio vascular disease kills over twice as many people a cancer, that's a pretty scary disease. But people have it in their minds that cancer is more scary, but it's not. It can be controlled through food. People have this idea that, well, gee, cancer's a dangerous disease you need strong medicine. You need something that will make people's hair fall out and make them throw up all day for days on end and make them just sick. That's strong medicine. You need just the opposite. You need something that's going to build up the body. People, if they'll get off this toxic diet they're on and get on a good diet, they'll see miraculous things happening. Not just with cancer, but the whole body will be healing.

Kevin: Let's talk a little bit about the Rave diet. There's a lot of people who are on this call who don't know what that is. So, let's give a little bit of information on that and...

Mike: OK. I wrote the book primarily because people were asking me for something to accompany the "Eating" DVD. Because after they see the "Eating" DVD, they'll say, "OK, I'm ready to change my diet, but what do I do?" And even though I list, at the end of the film, all kinds of books, and on the website even more, they wanted something from me. So, I put it together primarily as a very short, it reads very easily, very short guide, if you will, to how to change to this diet.

I have a transitional diet, too, because sometimes it's difficult for people to go on the full Rave diet. So I have an easier transitional diet so they can evolve into it. One guy, for example, it was too much for him because he had been eating processed foods all of his life and he had horrendous gas because of all the fiber. So I tell people, "Ease up on it. You can go slowly," you know, unless you have some terrible disease you're fighting. But what it stands for, Rave is an acronym, it means no refined foods. The A is no animal foods, the V, which gets me in trouble with most people all the time, means no vegetable oils; the E means no exceptions and exercise. There are a number of sub-rules within that. It's not just that acronym alone. Like, eat at least half of your food uncooked type of thing. Also ingredients lists, it's got a whole explanation of how to read ingredient lists and so forth. But it's done very well.

Kevin: No oil. Let's talk about that.

Mike: OK. I got this primarily, started out if you look at Ornish, Essylstyn, Furman, a lot of doctors who actually reversed heart disease and have studies to prove it; they all specifically exclude vegetable oils. There are clinical studies, it tears up the arteries. Essylstyn says it's as good for your arteries as roast beef. If you look at nutrient scales, the key to a good diet is getting the maximum amount of nutrients per calorie that you can. If you look at vegetable oils, they have the lowest nutrient value of any food on the planet. It's all fat, very few nutrient values per calorie on it.

It's a refined food, on top of it; the molecules in vegetable oils are unstable. They produce free radicals. It's a promoter of some cancers, particularly skin cancers, and on and on and on. So, I just say there are substitutes for it. If you're cooking and you want to brown potatoes or something, use applesauce or apple juice or vegetable broth or something. You have to cook it slower, but it browns just as good. So, that's the schtook on vegetable oils. I'm telling people in the beginning with this, "Hey, you get on this you can reverse your heart disease." I'm not going to go against all the doctors who have proven successfully through tests that you can reverse heart disease. They all exclude the vegetable oils.

Kevin: Yeah, I think it makes sense to follow the research of people that you have mentioned, like Furman and Essylstyn and these guys, instead of recreating the wheel on a theory.

Mike: Right, right. I have to follow; these guys are my heroes. I can't challenge them and I want to, if someone comes out with a study of heart disease reversal which specifically includes vegetable oils, then I'll take a second look at it, as will they. But so far that hasn't happened.

Kevin: Who do you think you've learned the most from?

Mike: Geez, I don't know. That's hard. Everyone's saying the same thing, essentially, in different ways and they're doing their own thing. In the beginning, there were John Robbins, the emotional aspect of it, environmental, in particular. He was huge. McDougall, he was huge, too. He was giving all this reinforcement to the health. Then, of course, Fuhrman and Ornish and a number of others, Esselston. I would say probably McDougall and, in the very beginning, McDougall and John Robbins.

Kevin: Great. You mentioned global warming, again, and I think we should probably talk about that because it was an added portion of the film, "Eating." What are some of the implications of the way we eat, as related to global warming and the environment?

Mike: It's methane, that's the major thing that's been overlooked. I'm no expert in it, but what I did was summarize what the experts have said. It's hard for people to visualize this, but there are hundreds of millions of cows, and other livestock out there, that emit methane, both through the mouths and their rear ends. It goes into the atmosphere and methane is a powerful heat-trapper, much more powerful than carbon dioxide. Carbon dioxide will stay in the atmosphere much longer, but methane really traps heat. Studies have shown that, in fact, methane has caused nearly half of the global warming to-date. The number one source of methane is the animals we raise and eventually eat. So, the good thing about methane is that it only stays in the atmosphere for eight years. If people would cut back on their consumption of animal products, you could recycle out very quickly. There could be a more immediate impact on global warming, on cooling. That's not going to happen, but, say, everyone in the world cut back 1/3 of their meat consumption and reduced the livestock accordingly. That could have a major impact on global warming, and quite soon. Whereas carbon dioxide that stays in the atmosphere for so long. It's not going to have such an immediate impact on it and that's what we need is an immediate impact, because we're right there, as they call the tipping point.

Kevin Gianni the host of "Renegade Health Show" - a fun and informative daily health show that is changing the perception of health across the world. His is an internationally known health advocate, author, and film consultant. He has helped thousands and thousands of people in over 21 countries though online health teleseminars about abundance, optimum health and longevity. He is also the creator and co-author of "The Busy Person's Fitness Solution."

Take Advantage of Top Producer to Manage Buyer and Seller Leads

The National Association of Realtors recently conducted a study that found that most people select the first Realtor who follows up with them to be their buyer's or listing agent. So many Realtors fail to follow up with potential leads that it creates an opening for the few who do. Why do so few Realtors follow up with their leads when it clearly leads to success?

The problem is that simply keeping track of potential leads can be a full-time job in itself. Luckily, modern Realtors now have access to inexpensive software that can do this work for you - many programs even automatically follow up with your leads!

Taking Advantage of Top Producer

Top Producer is the leading software program for Realtors. It has a great system that uses email to keep in contact with your clients. Most buyers and sellers enjoy email because it allows them to see that you're taking care of and remembering them, but it's unobtrusive. Many buyers take up to a year to make a decision on a home, and it can be easy to forget to call. If you set up an automatic email system through Top Producer, that buyer will receive frequent messages from you, even if you've forgotten that they're still looking! What an easy way to make sure that when they do find that perfect house, they will call your number.

Top Producer Works For Low-Tech Clients As Well

For clients who don't use email or who prefer a more personal touch, you can still use technology on your end. Set up reminders in Top Producer to tell yourself to call them. Top Producer can network with your handheld device, too, and be programmed to set off an alarm when you get an alert! Use this feature and you'll never forget to stay in contact again.

Also set up reminders to send out your direct mailings. It can be tempting to put them off, but when it automatically appears on your to-do list, you'll be reminded to keep up that contact. Make sure that you don't lose a client when it can be so easy to keep everyone happy!

Brett Miller is the founder of HoopJumper.com and has created the best lead generating real estate websites in the industry and helped hundreds of real estate professionals make the most of their Internet presence. Call 888-Hoop-Jumper for a complimentary web analysis today or visit http://www.HoopJumper.com to see how HoopJumper can help you grow your business.

The Atlantic Northeast Blossoms As Beer Supply Producer Once More

Before Prohibition crippled the nation's brewing supply industry, Maine and other areas of the Atlantic Northeast were widely regarded as the best locations from which to source hops and other ingredients for beer. However, between natural predations (aphids for instance) and manmade disasters (Prohibition), what was once a thriving industry fell apart. 15 or 20 years ago, you would have been hard pressed to find a hop yard operating in the area. Today, that's changing and it's a good thing too. With the incredible growth in the craft brewing industry, there is a massive demand for primary ingredients like hops and grains. Small breweries all over the nation can benefit from the burgeoning growth in the Northeast.

What's Happening?

The most notable change in the equation is the growing number of hops yards operating. The climate throughout the Northeast is pretty much ideal for hops, and small hops producers are beginning to pop up throughout the area. However, there are some problems here.

The most significant problem that hops producers need to overcome is the prohibitive cost of harvesting hops. Developing a single acre of land for hops production and harvesting can cost in excess of $10,000. The produce from that one acre might not even be enough to supply a single brewery with hops for their needs.

So, the problem is one of sufficient hops growth and prohibitive costs. Harvesting is also difficult, as most small producers have to harvest and dry their hops by hand. There's another problematic situation too - the process of pelletizing hops is expensive and out of reach for many local producers. Pelletized hops are stable for a very long time, which allows brewers to produce their beer all year long, rather than working with fresh hops during specific times of year. Small hops producers unable to pelletize their product are forced to work with breweries capable (or interested) in using whole-leaf hops in either dried or fresh form.

As you can see, there is a lacking infrastructure even in supply development, much less in delivery and sufficient quantities to sustain numerous small breweries. There's an answer to the conundrum, though - hops processing companies are beginning to be seen, though they're not particularly widespread as yet. These companies offer hops processing, as well as other forms of assistance to farmers, such as training and assistance in getting started growing hops.

It's Not Only Hops

The Northeast boasts more than just a great climate for hops. It's also home to a wide variety of grain growers from wheat to barley and rye. However, there's another holdup here that limits the viability of locally sourced grains for brewers.

The supply problems facing local breweries are not confined to hops alone, particularly for breweries looking to source all of their ingredients locally. There's a breakdown in the supply chain that is causing issues. Namely, there are very few malting facilities out there capable of working with small batch suppliers. To be used in brewing, grain has to be malted. The malting process is essential to creating a good batch of beer. Without malting, the starches found in grain cannot be transformed into sugars, and won't give yeast anything to ferment.

How does malting work? The process takes place in a malt house, and requires that the grains first be germinated. Once the grains begin to sprout, they're dried with air, heat and smoke. Both floor malting and pneumatic malting process are used today, though floor malting is not widespread and can produce only small batches. It was largely the shift away from floor malting that gave rise to the large-scale malt houses of today.

The kilning (drying) process is what's responsible for giving beer its color. Pale and crystal malts create light colored beer, while chocolate and black malts produce much darker varieties. There are malt houses in the Northeast, but most are very large facilities designed to help supply Big Beer with the malted grain necessary for their products. Very few malt houses are capable of working with small batches, which hurts both local growers and local brewers.

Nevertheless, there is change coming. Craft malt houses (those specializing in small batches specifically for local growers and brewers) are beginning to make a reappearance in the area. As yet, the process is slow with very few companies with viable operations up and running.

Opportunities Abound

While these problems are frustrating and expensive for local growers and brewers, that doesn't mean that there is nothing good to come from the situation. With the lack of viable malt houses with which local brewers can work and with the limited number of hops growers currently operating in the Northeast, it means that there are plenty of opportunities for others to step into the craft malting and hops growing industry.

Why might someone consider this? One obvious reason is that this is a great option for those passionate about craft beer and reclaiming the brewing industry from the hands of super-big companies. In fact, most of those growers and malting firms in operation today were started by home brewers! While the initial outlay can be expensive and the processes can be time consuming, there is plenty of room in both sectors of the industry for new companies.

Interestingly, many existing companies welcome new startups in the same niche. There is so much need that there is little competition and most owner/operators take the view that the more operations there are in existence, the more successful the industry can be as a whole. It's a unique situation where business owners are welcoming of newcomers and competitors, seeing them as a sign of good things to come in the not so distant future.

Of course, growing hops and malting grain are not business options for everyone. However, for those looking to help the craft beer industry flourish, help local economies stabilize and blossom, and to really make a difference, there are few options that can compare.

Poto Cervesia,

Dustin Canestorp

Dustin Canestorp is the Founder and General of the Beer Army. Join the ranks of the Beer Army at http://BeerArmy.com. Take a stand and let the world know your position. If you are going to drink, drink BEER!