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Showing posts with label Overlooked. Show all posts
Showing posts with label Overlooked. Show all posts

Friday, March 16, 2012

Internet Advantages Overlooked by National Brokerage General Agency


A NATIONAL BROKERAGE AGENCY MISSES THE OPPORTUNITY. Google and the internet are national and even international. This means Google's Adwords used by local, state, and regional agent recruiters automatically are put at an disadvantage. For example, look at a smaller regional advertiser with a territory of Washington DC, Maryland, and Virginia.

If their contract is for this area, any response they would receive from California or Florida would be totally useless. Half of them, still do not truly understand this. The purchase by bidding to get one of the top slots for key phrases like individual major medical.. After a few dozen calls outside their territory come in from visitors seeing their website, they finally get the hint. The keywords they bid on must be more exact. Or no sales.. "Maryland individual major medical", or "major medical insurance Virginia" must be used for their key Google AdSense word phrases. This usually increases the bidding costs, and also their advertising budget.

The National Brokerage General Agency can purchase keywords to target agent responses such as: best income indexed annuity, fixed income indexed annuity, fixed premium indeed annuity, or top return income indexed annuity. Advertising keywords prompt an internet searcher to go to a page directly on your internet site. This landing page should then give the agent more product info and how to contract for contracting. The National Brokerage Agency however is guilty of not spending some money for Google sending traffic their way, and also for not having pages designed with the agent in mind.

The 3rd opportunity, although a tough one to avoid all the scam operations, is the use of a quality internet Email list of insurance agents nationally. 4 hours of intense searching the internet resulted in finding only one firm who seem reputable in providing an Email list both high enough in quality, and backed by a good reputation at a fair price. Instead of 6 cents each on a questionable list and source, we located one charging 1 ½ cents each, $1,500 for 100,000 emails.

Since the National Brokerage General Agency firms average a few years behind the times, many of them are taking on the responsibility for far too much territory than they can handle. They should turn their attention to finding a mailing list compiler skilled in providing them with a target list of quality annuity brokers. Yes a more refined list might cost them $20-$30 per thousand agent names more. Instead procrastination sets in along with the unwillingness to spend money on either precise internet or direct mail recruiting to agents. Magazine Ads do NOT recruit agents, but excellent recruiters can recruit excellent agents. This is sometimes why a regional firm that understands direct marketing ends up being more profitable.

While National firms are still in the twentieth century, now is the perfect time for state and regional firms to steal more than their share of producing independent agents and brokers.




You have heard the saying that the more you know, the more you realize you don't know. Don Yerke likes to concentrate on what you don't already know and what no one else dares to print. Tell it like it is, and more people listen. Besides writing articles, Don is the founder and adviser at Agents Insurance Marketing. The website address is [http://www.agentsinsurancemarketing.com] You find in pages after pages of info lots of facts, tips, tricks, industry secrets, advice, insight, news, and articles. Check out the website now. If subjects such as lead quality, lead generation, agent training, recruiting, direct marketing, insurance marketing, lead sources, sales pitches, or successful sales results appeal to you, then it's a website worth bookmarking.




Wednesday, January 25, 2012

Windmills - An Often Overlooked Renewable Energy Source


There was a time when it wasn't uncommon to see large sweeping windmills on many rural farms. They were used to pump water or run the machinery for grinding grain. Just a few decades ago, those days seemed to be nearly over with, but with the renewed interest in going green and trying to find ways to meet energy demands using alternative methods, modern technology is being applied to the simple windmill.

The graceful windmills from our past still work quite well for harnessing the power of the wind, but an even better type of windmill has been introduced across the nation. It is called the wind turbine, or wind generator. Wind turbines are mainly used in wind farms, for the commercial production of electricity. They have 3 blades which are pointed into the wind for maximum efficiency.

Many states in the USA either already have energy producing wind turbines, or are planning to build them in the near future. These states include Texas, Washington, Oregon, California, West Virginia, Wyoming, Minnesota, Georgia, Oklahoma, Rhode Island, Maine, Arizona, Illinois, Missouri, Kansas, Iowa, Virginia, New Hampshire, Connecticut, Wisconsin, Illinois, Ohio and Massachusetts. The majority of these states have full fledged energy producing wind farms in use, while a small number of them only have a few wind turbines supplying electricity to single buildings.

While the controversy continues over the impact of wind turbines on wildlife, especially birds and bats, it seems the benefits gained by using wind turbines hugely outweigh any negative impact on natural wildlife. Studies show that the number of birds killed by wind turbines is negligible, while bat species do appear to be at risk during certain hours of the day. Since nearly nothing is known about current bat populations, no determination has been able to be made between the loss of bat life and wind farms.

Many wind farms are placed in locations already in use for farming, with cattle and sheep grazing contentedly in the fields beneath them. The animals seem to pay no attention to the towering wind turbines and have not been impacted negatively in any way.

With so much stress on going green, and the abundance of information on solar energy available today, many people have overlooked windmills altogether. They are a viable renewable energy source, whether used for your own home or on a commercial scale. Next time you travel across the landscape, look up. You just might see a windmill or wind turbine standing majestically against the sky.




Kathy enjoys cooking, gardening and unique collectibles. Visit a German Collectibles Haus to see the 2009 Steinbach Nutcrackers