For the last 10 years insurance customer clients have wondered if a financial advisor or financial adviser before them is an expert or a fake. Find out how to tell the expert financial adviser from the insurance agent fake. It is like being operated on by a meat butcher instead of a certified surgeon.
The doctor shortage could end in a hurry if after a very brief training, new hired by want ad "doctors" were given a waiting room of patients to practice whatever skills they had learned. Moreover, management told them yes you are a doctor, so they do not hesitate in performing their duties. Locally there would be very few return visits from customer clients, and hardly any would be completely confident in following the new doctor's advice. Nationally you would have medical security in a state of turmoil, and irate professional doctors and surgeons.
Well this is a real life game being played out with unaware insurance customer clients thinking they are planning their financial future with expert financial advisors or financial representatives. Hundreds of thousands of dollars of a clients personal financial assets could change directions due to the advice of a new financial adviser. Did this new customer just have financial surgery from an expert of at least 5 years or a new trainee of a couple of months? They can both wear identical suits, have identical haircuts, and have business cards with just about the same wording. Financial advisor, adviser, consultant, representative, specialist, analyst, sales representative, guide, producer, or what. Pick you name title.
IS THIS FAIR TO AN INSURANCE CUSTOMER, CLIENT, OR EVEN PROSPECT?
Do not expect the major life insurance companies to be of any assistance. In fact they are the cause for much of this name title confusion. They started the name game. Sudden agents that passed their life insurance exam and worked for a life insurance company were no longer called life insurance agents. Instead they were financial representatives and financial agents, immediately capable of providing financial advice as an advisor. Sometimes in a hospital in might be hard to tell a registered nurse from an LPN. Here it like walking into a field of active sheep and seeing which ones still have immature pink pimples on their butts. I wish all insurance agents well, but I personally would not want a rookie just scraping by on paying bills to give advice and make decisions on my lifetime accumulated assets. The rookie has to make a sale(s), good or bad.
The REAL Financial Advisor
One this is for certain, he or she are not a naive captive insurance agent that does not know the difference between an insurance suspect, prospect, or client. If this adviser has 5 years experience currently, there is an ongoing continuing education in financial issues slated for the life of the career. Knowledge is a never ending process. Along the way certifications like CLU, CHfC, CFP, RFP, and dozens of new ones are available for the learning. Even though giving financial advice requires being quite a perfectionist on uncovering a wide spectrum of products, the real financial advisor has substantial errors and omission insurance. The majority of true insurance financial advisors are proud to be independent. This allows offering a variety of producers from a range of different insurance carriers.
FINANCIAL PRISON?
It would be easy if all so called financial representative under 4 years experience were required to wear a prison striped suit so they could not fool customers and clients with a good con line. Since the big union of old insurance companies hiring these "non-insurance" agents would be ready to have their lobbyists attack the white house, a different method would have to be used. My suggestion is a very simple one and would still avoid the suddenly lower-class name of insurance agent, plus it would be easy to enforce. Since no one but an out of space alien knows the difference between the word advisor and adviser, here is the solution. All real financial advisors with at least 4 years experience and one earned designation would retain that name. All the rookies with stars in their eyes and holes in their wallets would be called advisers.
No more deceptive name games please.
Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is.
Watch for his new paperback book debuting on Amazon this summer. It is loaded with great insurance marketing, brokerage, sales, and recruiting information.
Come and get your FREE "Think and Grow Rich" Ebook by Napoleon Hill instantly.
The website address is [http://www.agentsinsurancemarketing.com]
