Many people think a single Realtor or small realty company is unable to compete online against large real estate companies. This is not true.
It is true that the majority of high real estate search engine (Google) rankings are held by large companies. But this is only because Realtors and realty companies don't know how to beat them at the internet marketing game.
The truth is that with a cutting edge internet marketing program the little guys can beat the big guys, and start getting the lions share of free internet leads. This is done through search engine optimization (SEO) and advanced internet marketing techniques.
Within the past year Google, Yahoo and Bing have all changed the way they present their search results, and this favors small companies and individuals. Instead of competing globally or nationally for search engine rankings, you now compete only within your local geographical area.
The so called "Local SEO" changes are tailor-made for Realtors who almost always work within small geographical areas. I personally have researched the new rules on Local SEO and determined that in almost every geographical market there is an opportunity right now for small companies to get the top search rankings.
This window of opportunity will not last forever. The winners in the future will be those Realtors and realty companies that act now to set up Local Search listings and do SEO.
You should immediately set up business listings within the Google, Yahoo and Bing local business centers. You then must optimize these business listings to get the highest possible Local SEO rankings.
Because of the massive numbers of home buyers who use the internet to search for homes to buy, a top ranking within the Local Search Engines can vault an average Realtor into the Top Producer category in just a few weeks.
If you want to be the Top Producer in your area, then get started today to take advantage of the new rules for Local SEO.
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Leo Vidal is an internet business expert, and a former Realtor who has been helping small businesses for over 20 years be more profitable using the internet to generate leads, listings and sales.
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