In today's modern commercial world it's running a successful small business is challenging. Not only are you competing against other small businesses, but you're also up against the bigger corporations.
That's why when it comes to promotion; many business owners choose to use a 1300 number instead of a standard landline or mobile telephone number.
A 1300 number helps give a small business instant credibility and makes them appear larger. This helps when you're advertising in the exact same publications that your larger rivals are also marketing in.
Despite its advantages, a 1300 number is not suitable for everyone. If you're on a shoestring budget and can't afford to advertise, then it's not for you.
If you feel that paying your customers to call you is going to be a burden, it's not for you either.
But if you have a budget for advertising and realize the value in getting incoming calls from your clients then consider the following frequently answered questions about 1300 numbers.
Is it possible to track calls?
Yes, call tracking and call reporting options are available.
The reports can be used to measure the success of your marketing campaigns and better target your marketing initiatives.
You can analyze them to identify the calling origins of your customers, which can help build local profiles of customers and campaign success.
There's also the practical benefit of being able to manage your staffing resources based on calling patterns.
Can I track online leads?
Yes. With call tracking you can determine the source of the phone calls generated by your online marketing activities and understand which keyword, search engine, banner or pay per click campaign produced a phone call.
Is it possible to get a live view of your call data?
Yes. You can view your call activity as it happens.
Details such as where the call came from, the date and time of the call, the phone number of the caller as well as whether or not the call was answered.
Where can I point the service?
You point it to your landline or mobile number.
Are there routing options?
Yes. Common routing options include call overflow, time of day routing and location based routing.
How much does it cost to operate a 1300 number?
In terms of costs, there are 2 standard components to keep in mind.
Firstly, there is a monthly line rental fee. You will have to pay this every month.
Secondly you will need to pay for call charges; which are broken up into local, national and mobile calls.
Free minutes are generally available for local calls answering on a landline answer point.
These are the two standard charges.
Got more questions about 1300 numbers?
Visit http://www.zintel.com.au/1300-numbers/
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